Who it is for
Businesses with a defined offer, a page that can convert, and a realistic monthly budget.
The problem
One campaign, forty keywords, a homepage as the landing page, no negatives, and a report full of impressions. The leads are expensive because the structure is wrong.
What you
get.
- Account and campaign structure
- Keyword and match-type plan
- Ad copy and landing-page alignment
- Conversion tracking that counts calls and forms
- Negative-keyword list before launch
- Monthly review and change log
How it
runs.
Four stages, each with something you can read or approve.
Plan
Offer, geography, budget, target cost per enquiry.
Build
Campaigns, ads, extensions, tracking, negatives.
Launch
Small budget, tight terms, daily check for two weeks.
Optimise
Pause what spends without enquiries; expand what works.
Time, honestly
First data in two weeks. A reliable cost-per-enquiry picture usually takes six to eight weeks.
How we measure it
Cost per enquiry, enquiry rate by keyword, wasted spend on search terms, and call quality — not click-through rate alone.
Not
included.
Stated up front, so the scope conversation is short.
- Ad spend (paid directly to Google)
- Landing pages, unless scoped
- Guaranteed cost per lead
- Display or Performance Max without a measurement plan
Pricing: a fixed written quote after the audit. No hourly surprises, no percentage of ad spend.
Questions
we get.
Q1What budget do I need?+
Enough for at least 10–15 clicks a day on your terms. Below that, the data is too thin to optimise honestly.
Q2Is ad spend included?+
No. Google bills you directly; our fee covers strategy, build, tracking and management.
Q3How long until it works?+
Enquiries can start in week one. Whether they are profitable depends on the offer, the page and the follow-up.
Q4Do you run Performance Max?+
Only when there is enough conversion data to judge it. Otherwise it hides where the money went.
Start with
the audit.
A 20-minute review of your site, profile and enquiry path — with the three things we would fix first.