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Social media marketing

Most local businesses do not need to be everywhere. They need one platform, four content pillars and a profile that answers the question a visitor actually has.

Who it is for

Founder-led businesses that can supply raw material — photos, questions, behind-the-scenes — once a month.

The problem

Posting daily, selling nothing, no bio link, no replies, and a grid that looks nothing like the actual work.

What you
get.

  • Platform decision and profile rewrite
  • Four content pillars tied to services
  • Monthly calendar and caption direction
  • Creative templates your team can reuse
  • Response guidelines and saved replies
  • Monthly review of saves, replies and enquiries

How it
runs.

Four stages, each with something you can read or approve.

01

Choose

One platform where your customer already is.

02

Systemise

Pillars, formats, cadence, approval.

03

Produce

Batch a month at a time; keep the raw footage.

04

Review

Double down on the two formats that produce replies.

Time, honestly

Profiles can be fixed in a week. A content system needs two to three months before the pattern is clear.

How we measure it

Saves, shares, profile visits, WhatsApp clicks and enquiries — not follower count.

Not
included.

Stated up front, so the scope conversation is short.

  • Paid boosting (quoted separately)
  • Daily community management unless scoped
  • Influencer contracts
  • Guaranteed virality

Pricing: a fixed written quote after the audit. No hourly surprises, no percentage of ad spend.

Questions
we get.

Q1Which platform should we choose?+

Whichever one your customer already uses to ask questions. For most local Indian businesses that is Instagram plus WhatsApp.

Q2How often should we post?+

Three to four useful posts a week beats daily filler. Consistency matters more than volume.

Q3Do you shoot the content?+

We can direct a monthly shoot; many clients send phone footage and we shape it.

Q4Will this bring leads?+

It builds trust that shortens the sales conversation. It is not a lead-gen channel on its own.

Start with
the audit.

A 20-minute review of your site, profile and enquiry path — with the three things we would fix first.

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