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A small agency,by design.
NICKOVA is Ankur and Nicky. We do the strategy, the build and the measurement ourselves — which is why the work stays honest and the calls are short.
What we believe.
Short list.
Not values on a wall. These are the rules we use to decide what work we take and how we ship it.
01Every page should earn its next click
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Design is not decoration. If a section does not help someone decide, understand or act, it does not ship.
02Useful enquiries beat vanity metrics
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Impressions do not pay salaries. We measure calls, forms, WhatsApp conversations and qualified leads.
03No fake proof, no guaranteed rankings
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Nobody controls Google. We commit to the work, the transparency and the technical standard — not to a position.
04Small teams, close attention
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You talk to the people building the thing. Decisions happen in one conversation, not a ticket queue.
How we work.
Five steps.
Understand
Your customers, offer, market and the action that actually matters to the business.
Strategise
One clear plan: which pages, channels and measurements come first, and what waits.
Execute
Build the website, campaigns and content to the plan — with approval at each stage.
Optimise
Review search terms, enquiry quality and page behaviour; fix what is not working.
Grow
Add the next channel or page only when the first system is producing enquiries.
The two
of us.
A builder and a search marketer. No account layer, no juniors learning on your budget.
Ankur Jha
Ankur builds the websites, the tracking and the automations that make the rest measurable. Fifteen years of shipping software, most of it for businesses that needed the work to pay for itself.
He writes the technical notes on this site and answers most of the WhatsApp messages that start with “quick question”.
LinkedIn ↗Nicky Kumari
Nicky runs search: the audits, the keyword and intent work, the Google Ads accounts and the monthly read of what actually produced enquiries.
She is the reason the reports talk about calls and forms instead of impressions, and the reason we turn down campaigns that cannot be measured.
LinkedIn ↗What we need
from you.
Marketing works when the business shows up too. This is the honest list.
- Access to your domain, hosting and Google Business Profile.
- A clear offer and a realistic idea of what a customer is worth.
- Photos, product details and the answers you already give on the phone.
- One person who can approve work without a committee.
- Replies to enquiries within a working day — the best campaign fails without this.
- Patience for SEO; urgency for Ads and landing pages.
- Honest feedback when something does not sound like your business.
- Permission to say no to channels that will not pay for themselves.