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Meta Ads (Facebook & Instagram)

Meta rewards creative and offer, not targeting tricks. If the first three seconds do not earn attention, no audience setting will save the campaign.

Who it is for

Businesses with a visual product, a clear offer, and someone who can reply to messages quickly.

The problem

Boosting posts, one audience, no follow-up, and a pixel that fires the wrong event. Spend rises, enquiries do not.

What you
get.

  • Objective and audience plan
  • Creative direction and ad copy
  • Lead form or landing-page flow
  • Pixel and conversion-event checklist
  • Remarketing structure
  • Testing plan with a stopping rule

How it
runs.

Four stages, each with something you can read or approve.

01

Frame

Offer, audience, creative angle, budget.

02

Produce

Three to five creative variants, not fifty.

03

Test

One variable at a time, fixed window, clear metric.

04

Scale

Increase spend only when cost per enquiry holds.

Time, honestly

Creative testing needs at least two weeks and a budget that can survive it. Remarketing compounds after the first month.

How we measure it

Cost per qualified enquiry, message reply rate, landing-page conversion, and frequency before fatigue.

Not
included.

Stated up front, so the scope conversation is short.

  • Ad spend (paid directly to Meta)
  • Video production unless scoped
  • Guaranteed lead volume
  • Influencer management

Pricing: a fixed written quote after the audit. No hourly surprises, no percentage of ad spend.

Questions
we get.

Q1Do I need video?+

Not always, but static creative fatigues faster. Three simple videos usually beat one polished film.

Q2Are leads from Meta worse?+

They are cheaper and colder. The follow-up process decides whether they are worth having.

Q3How much should I spend?+

Enough to test three creatives for two weeks. Below that, you are guessing.

Q4Can you use my customer list?+

Only with a lawful basis and consent. We do not upload purchased lists.

Start with
the audit.

A 20-minute review of your site, profile and enquiry path — with the three things we would fix first.

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