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Search engine optimisation

SEO is not a trick. It is the work of making a site easy to crawl, easy to understand and more useful than the page above it.

Who it is for

Businesses with a real service, a working website and patience for a three to six month horizon.

The problem

Traffic without enquiries, pages that never get indexed, duplicate titles, thin service pages, and a blog nobody links to. Most sites do not need more content; they need the right pages finished properly.

What you
get.

  • Technical audit: crawlability, indexation, canonicals, speed
  • Search-intent map for the services you actually sell
  • On-page fixes across priority pages
  • Internal-linking structure
  • Content briefs for the pages that are missing
  • Monthly review with the next three actions

How it
runs.

Four stages, each with something you can read or approve.

01

Audit

Crawl the site, read Search Console, list what blocks indexing.

02

Prioritise

Fix indexation, then intent, then links, then speed.

03

Implement

Ship fixes in batches so cause and effect stay visible.

04

Review

Compare impressions, clicks and enquiries month on month.

Time, honestly

Meaningful movement usually takes three to six months. Technical fixes can show in weeks; competitive commercial terms take longer.

How we measure it

Indexed pages, impressions and clicks for target intents, and enquiries attributed to organic landing pages.

Not
included.

Stated up front, so the scope conversation is short.

  • Buying links or directory spam
  • Guaranteed positions
  • Publishing mass-produced AI pages
  • Fixing a broken business model with traffic

Pricing: a fixed written quote after the audit. No hourly surprises, no percentage of ad spend.

Questions
we get.

Q1How long before results?+

Usually three to six months for meaningful movement, depending on competition and how much needs fixing.

Q2Do you guarantee page one?+

No. Nobody controls Google. We commit to the work and to telling you what is and is not moving.

Q3Do you write the content?+

We write briefs and can write the pages; either way, a named person reviews every fact before publishing.

Q4What do you need access to?+

Search Console, the site, and ideally analytics. We work inside your accounts, not around them.

Start with
the audit.

A 20-minute review of your site, profile and enquiry path — with the three things we would fix first.

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