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A small studio,by design.
NICKOVA is Ankur and Nicky — two people who do the thinking, the making and the measuring. That is the whole org chart.
What we believe.
Short list.
These are not values on a wall. They are the rules we use to decide what work we take and how we ship it.
01Every page should earn its next click
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Design is not decoration. If a section does not help someone decide, understand or act, it does not ship.
02Useful enquiries beat vanity metrics
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Impressions do not pay salaries. We measure calls, forms, WhatsApp conversations and qualified leads.
03No fake proof, no guaranteed rankings
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Nobody controls Google. We commit to the work, the transparency and the technical standard — not to a position.
04Small teams, close attention
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You talk to the people building the thing. Decisions happen in one conversation, not a ticket queue.
How we work.
Three moves.
Find the signal
We audit what exists, listen to how customers actually talk, and pick the one promise everything else will hang on.
Build the system
Identity, pages, copy, schema and measurement — produced together so the site behaves like one machine.
Keep it alive
Launch is the midpoint. We measure, publish, iterate — and tell you plainly what worked and what did not.
The two
of us.
Ankur Jha
Systems, code, schema, automations, analytics — and the person who answers when something needs fixing at 11pm.
LinkedIn ↗Nicky Kumari
Where the demand is, what it costs, and whether the work is actually bringing enquiries — not just clicks.
LinkedIn ↗